What Is Your Unique Value Proposition?
April 12, 2015 |
There are around two million real estate agents in the U.S.. Even in your local market, there are hundreds, maybe thousands of real estate agents consumers can choose from. How do you make yourself stand out in this large crowd?
This article suggests developing a Unique Value Proposition (UVP) for yourself, and/or your brokerage/agency. What is a UVP? In short, it is a statement that tells a customer what you do best, where you focus your energy, how you can best help them.
Here are some examples of strong, effective UVP’s:
1. I specialize in helping empty-nesters find the luxury downtown condo that is right for them.
2. I am a ninja negotiator with a track-record of selling homes for 2% over the listing price.
3. Want to sell fast? Then I’m your real estate agent as my listing sell in 26 days, 13 days faster than the norm.
As with most articles like this about how to market and brand yourself, it is a good read. You may pick up a tip or two to help you brand yourself and your agency, resulting in getting more happy customers.