How to Grab Attention with Digital Property Listings
September 6, 2018 |
Each day in the United States, 14,027 houses are sold. As a real estate agent, you likely want part of that “pie.” However, with so much competition in this industry, standing out and having your listing noticed above others is extremely challenging. The good news is there are strategies and tactics you can use to help ensure you sell more homes, faster.
One of the most effective methods to get more attention to the properties you have for sale is digital marketing. With many consumers being active on various social media platforms, this is considered (by many) to be the easiest way to reach your target audience. However, you have to cultivate your digital listings and ensure you are grabbing and keeping potential buyer’s attention.
Your Digital Footprint
When someone thinks about buying a house, one of the first things they will do is search online. As a result, you need to have a quality digital listing present, and use relevant popular phrases and hashtags. This will increase the likelihood of someone finding your listing significantly. Keep in mind, these searches are going to be area specific, so make sure you utilize the area of your listing in your profile and hashtags.
Having a digital real estate listing isn’t limited to your website or a home listing site. You can also share this listing via social media. However, if you plan to do this, make sure to use a few best practices, which include:
- Professional photos and videos
- Informative and engaging content
- Captions and posts with relevant hashtags and location
While Twitter, Facebook, and Instagram are the most popular platforms used for real estate listings, Snapchat is gaining ground with real estate agents, too.
Get to Know Your Target Audience
It’s crucial that you understand your target audience. It’s also necessary that you review and refine your aesthetics and your online branding efforts to help you create a consistent, cohesive look that buyers will recognize right away.
According to information from the National Association of Realtors, approximately 92 percent of people looking to purchase or to rent a property use the internet to help them find it. This further explains how important it is to use digital marketing to build a strong online presence as a real estate agent.
Creating concise, clear, and professional digital listings of the properties you have available will help ensure buyers pay attention to what you have for sale. Make sure they outline the features of the property without being cluttered or hard to understand. That could drive potential buyers away – and quickly.
Content is Key
While pictures and videos are essential for any digital real estate listing, you can’t forget about the content. You need to create an informative, well-structured and creative listing. This will help drive sales and may help the home sell faster.
When promoting any property, try to tell its story. You want to evoke emotion and illustrate a clear picture for anyone thinking about buying a home. Creative writing is essential and figuring out what people respond to can help increase your conversion rates.
If you want your digital property listings to be successful, make sure you implement photos, videos, virtual tours, great content, and relevant, local hashtags. This will ensure your property is found by potential buyers and increase your possibility of conversions significantly.